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The rise of the intention economy

Updated: May 30

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I enjoyed this article and came across it without looking for it. What I’m sharing, isn’t so much the article itself, but the ideas it planted. 

If AI becomes good enough to predict what I’m going to think, say, or do next, it’s not hard to imagine a world where we’re walking around with little devices (think smart glasses or watches) that can read and reveal our (and other people’s) thoughts. A real version of What Women Want.

I sat with that for a moment and felt surprisingly uneasy. I’m known for being quite direct (maybe too much so, some would argue) and yet the first thing I thought was, do I really want to know what people truly think? In theory, yes. In practice, I’m not so sure. There’s something confronting about it.

In this imaginary world, I think the first thing we’d all need to learn is how to interpret what people say and think, without taking it personally. How do we stay grounded and not immediately react? Is that even humanly possible? And then there’s the other side: understanding where people are coming from. Seeing things through their eyes.

Maybe that’s another area where future AI could be useful. Not just predicting or revealing thoughts, but helping us learn the skills to navigate them with more empathy, more awareness, and maybe a bit more grace.

 
 
 

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